GoodShort is an app designed for film lovers looking to discover and watch curated short movies
and dramas. With its growing presence in the App Store, refining its App Store Optimization
(ASO) strategy can further enhance its visibility, conversion rate, and organic growth.
In this audit, we analyze GoodShort’s current ASO performance and explore opportunities for
improvement.
GoodShort Keyword Research
We conducted keyword research for GoodShort iOS app, in the United States. The details of our
findings are shared at the end of this report.
Looking at the research results, we can see that GoodShort ranks for some key search terms.
However, there are still untapped opportunities to improve visibility and attract more organic
users.
At Healing, we use ASO intelligence tools like Mobile Action to identify high-traffic keywords
with lower competition. A key metric in our research is Volume, which ranges from 5 to 100. The
score represents the relative number of users searching for a specific keyword compared to
others in the App Store and Google Play.
For example, one of the highest-ranking keywords is “Facebook” with a volume of 100. On the other
hand, most low-traffic keywords have a volume of 5, meaning very few users search for them.
Here’s how GoodShort currently ranks for important keywords:
“Short movies” – Volume: 22 – Rank: #1
“Watch movies” – Volume: 26 – Rank: #26
“Stories” – Volume: 43 – Rank: #170
“Drama” – Volume: 40 – Rank: #7
“Reel short” – Volume: 39 – Rank: #3
“Movies” – Volume: 55 – Rank: #21
We also analyzed competitor keywords and found these results:
“Dramabox” – Volume: 58 – Rank: #3
“Tubi” – Volume: 71 – GoodShort does not rank
“Reelshort” – Volume: 61 – Rank: #3
“Sereal” – Volume: 37 – Rank: #3
The data shows there is significant room for improvement. To increase keyword rankings, GoodShort
should refine its metadata to target more relevant and high-volume search terms. By
strategically incorporating missing but valuable keywords into the title, subtitle, and keyword
list, the app can boost its search visibility and organic downloads.
Title
Current Title: GoodShort
– Movies & Dramas (27/30
characters)
Apple allows up to 30 characters for the
title, and GoodShort is making good use
of this space.
Analyzing Keyword Volume in the
Title:
Movies – Volume: 55
Dramas – Volume: 21
Short – Volume: 36
These keywords are relevant and
frequently searched by users looking for
short films and dramas. Including them
in the title helps maximize
discoverability in search results. We
will keep it as it is for now.
To ensure continued optimization, it’s
essential to monitor keyword performance
and continuously test different
variations.
Subtitle
Current Subtitle:
Original Dramas and Movies (26/30
characters)
Like the title, Apple allows up to 30
characters for the subtitle, and
GoodShort is currently using 26
characters. Additionally, the keywords
“dramas” and
“movies” appear in both the
title and subtitle. On iOS, repeating
keywords in both fields is redundant and
does not provide additional ASO
benefits.
Analyzing Keyword Volume in the
Subtitle:
Original – Volume:
5
Original Movies –
Volume: 5
Original Dramas –
Volume: 5
Suggested Alternative
Subtitle:
Watch Short Romance &
Reels
By adding the keywords Watch,
Short, Romance, and
Reels to the subtitle, we can
utilize the character limit more
effectively and potentially rank for:
Romance – Volume:
40
Watch Romance –
Volume: 26
Testing this variation could help
GoodShort target a broader audience
while maintaining keyword diversity for
better App Store indexing.
Screenshots
Screenshots play a crucial role in an app’s conversion rate. Compelling and well-optimized
screenshots can significantly improve downloads, while poorly designed ones may cause users to
lose interest.
Looking at GoodShort’s current screenshots, we see a visually appealing presentation of its
features. However, there are several areas where optimizations can improve user engagement and
conversions.
Areas for Improvement
Value-Oriented Messaging: Current screenshots highlight features but could
better emphasize the app’s unique benefits. Using direct, action-driven messaging like
“Discover Award-Winning Short Films” or “Stream the Best Indie Dramas” can
make a stronger impact.
Social Proof: The app does not prominently display user ratings,
testimonials, or popularity metrics. Incorporating elements such as “500K+
Downloads” or “Featured in Film Festivals” can build trust and encourage
new users to download the app.
Cover Page: The first screens are the most important, as they receive the
most attention. The cover page, in particular, is critical since it’s the first thing users
see. We can test different layouts, UIs, headlines, and social proof elements to see what
resonates best.
Feature Highlights: While the app effectively showcases its library, some
screenshots could benefit from clearer explanations of how GoodShort differentiates itself
from competitors. For example, emphasizing unique features like “Exclusive Indie
Premieres” or “Ad-Free Streaming” could enhance user interest.
Device Use & Orientation: We can test different device types and
orientations or even go without devices to see which approach appeals most to users.
To determine which changes drive the best results, A/B testing and Apple’s Product Page
Optimization (PPO) should be used. By continuously testing new screenshot variations, GoodShort
can refine its visual presentation and maximize conversions.
In-App Events
In-app events are timely events within apps that can significantly boost engagement and
discoverability. These events appear in the App Store on iOS and iPadOS, providing a valuable
way to showcase features, premieres, and seasonal content.
GoodShort has published 36 in-app events (IAEs) in 2024. We highly recommend
that the GoodShort team continue leveraging this opportunity, as in-app events are an effective
way to drive user engagement and attract targeted audiences.
Key Takeaways
To enhance its ASO strategy, GoodShort should focus on the following:
Optimize metadata by refining the title and subtitle to include
high-traffic, relevant keywords.
Enhance screenshots with clearer messaging, social proof, and feature
highlights.
Continuously monitor keyword performance and adjust metadata based on user
search behavior.
By implementing these ASO improvements and testing new variations, GoodShort can strengthen its
position in the App Store and drive sustainable organic growth.
This data is pulled from Mobile Action.
Disclaimer: This ASO audit is based solely on publicly available data and does
not include any private or proprietary information.
